December is always a fun month as people seem more upbeat, joyful and giving (maybe the Thanksgiving turkey tryptophan lasts longer for those I’m around). But working at Solstice this time of year is especially exciting because many of our clients have us create their company holiday cards and gifts.

From a copy perspective, creating a holiday card can be fun but also challenging. As our world has become more diverse in ideas and beliefs, it’s important that you say something meaningful and warming without potentially offending the recipient.

Here are some tips for writing a business holiday card message for a mass audience:

• I like the word “holidays” because it’s generic enough to cover all celebrations. Words like “Christmas” and “blessings” may be too controversial.
• Try to connect your greeting with your visuals. For example, if you use a picture of a sunset or fireplace, write a greeting that incorporates those elements in it: “Wishing you a warm and bright new year!”
• Try to acknowledge the recipient in some way, whether it’s thanking them for their business, hard work or their existence.
• And of course always have someone look over your copy to check for spelling or grammar errors.

Be sure to check out some of the holiday cards Solstice designed for clients this year: